![]() ![]() ![]() WhatsApp is careful with who is allowed API access. WhatsApp API has no front-end interface and must be incorporated into a business software. WhatsApp API is normally meant for medium to large businesses that wish to make the most of WhatsApp with several users. The platform enabled businesses to connect with their customers across the whole journey with useful notifications and promotional messages. WhatsApp Business builds customized promotional campaigns that stand out and help engage customers with interactive messages and make them aware of the latest promotions and offers. Companies were using WhatsApp for marketing and expanding their network before the arrival of WhatsApp Business, through WhatsApp Groups, which was popular among people in the sales team.įor WhatsApp, it made perfect sense to charge companies to use the platform and eventually, in January 2018, WhatsApp introduced WhatsApp Business. However, Meta was looking for a business model to make money from its colossal new asset. After the acquisition, WhatsApp became free and vowed to never have advertisements. Connect with your users on WhatsApp using cutting-edge brand experience automation tools Request Demo How WhatsApp Business was Conceivedīefore Meta acquired it, WhatsApp used to charge a fee for sending messages on its platform. ![]()
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